Palette
The green-turquoise family suggests hygiene and recovery, avoiding high saturation. Backgrounds stay off-white, so screens and print both feel sterile.
Identity kit · Healthcare & Clinics
In healthcare, identity is what trust looks like.
Patients decide with emotion and confirm with trust. A healthcare identity has to support both steps.
In healthcare, brand identity isn't an aesthetic choice — it's a signal of trust. Patients read cleanliness, order and expertise from visual cues before they even walk in. So every decision, from palette to photography, is built on calm and clarity.
Colour palette
#0E7C7BPrimary
#14B8A6Accent
#F4F7F6Background
#0B1220Text
Typography
AaInterHeadingsAaSource SerifBody
Healthcare & Clinics
Identity components
Typography
A legible serif for headings and an open grotesque for body text. Patient information is read at small sizes, so line height is deliberately generous.
Photography
Real spaces and real teams rather than posed models. Natural light, wide framing, and no uncomfortably close shots of medical equipment.
Application
Appointment screens, patient information forms, signage and prescription paper. These four are where the identity is really tested.
Where it's used · What we deliver
- Logo and symbol variations
- Patient information templates
- Appointment and prescription stationery
- In-clinic wayfinding signage
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