Palette
Earth tones, baked-crust and spice colours. Backgrounds stay cream — pure white makes food look pale.
Identity kit · Food & Catering
In food, identity starts with appetite.
Here the identity's first job is to trigger a feeling: warmth, freshness and abundance.
In food brands, photography closes the decision. The identity's job is to support that photography and carry the brand at the same warmth from menu to signage, packaging to social. A cold, corporate palette kills appetite here.
Colour palette
#B3421FPrimary
#E8A33DAccent
#FBF6EEBackground
#221A14Text
Typography
AaFrauncesHeadingsAaKarlaBody
Food & Catering
Identity components
Typography
A serif with character for headings and a body face with highly legible figures for menus, where prices and portions need aligned numerals.
Photography
Shot from the side and at eye level rather than overhead, keeping signs of life like steam, crumbs and hands. No over-retouched, artificial gloss.
Application
Menus, packaging, courier bags and social templates. For most brands packaging is the most-seen surface of all.
Where it's used · What we deliver
- Logo and packaging lockup
- Menu and price templates
- Packaging and label designs
- Social media post set
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