A brand identity is far more than a logo.
Most companies think a brand identity is a logo file. But the logo is only the most visible part of the system. The real work is setting the rules that keep colour, typeface, photography direction and tone of voice the same everywhere.
We build the whole set from zero: starting with strategy and positioning, continuing through the logo and its variations, and finishing with a brand guide and source files. Because the team that designs the identity also codes your website, the design never stays on paper — it gets applied to the working product.
Mallow Studio builds brand identities from zero: strategy and positioning, naming and tone, logo and variations, colour palette, typography system, icon and graphic language, photography direction, motion language, print and digital applications, and a brand guide. All source files are handed to the client.
- Starts with strategy and positioning
- Logo, colour, type and graphics as one system
- Motion language and ad film included
- Brand guide and source files are yours
What we deliver
Strategy and positioning
Audience, promise, values and a positioning statement — the basis for every visual decision.
Logo and variations
Primary logo, horizontal/vertical lockups, symbol only, single-colour and negative versions.
Colour and type system
HEX/RGB/CMYK values, accessible contrast checks and self-hosted web fonts.
Icon and graphic language
A custom icon set with stroke weight, pattern and texture rules.
Motion language
Logo resolve, transition speeds and easing curves — the same rhythm as the ad film.
Brand guide and handover
All rules in one document, plus vector files and editable templates.
Not one logo, a working set
The right version for each contextOne file can't look right on a business card, on signage, as an app icon and as a social avatar. We define a separate lockup and a minimum size for each use.
- Horizontal, vertical and symbol-only lockups
- Single-colour and negative versions
- Minimum size and clear-space rules
In the product, not on paper
Where identity is testedAn identity is only proven once it meets real screens and real print. So we test every palette and typeface on web pages, social posts and printed material before handover.
- Web interface and social templates
- Print and packaging trials
- Motion trial in the ad film
Work in this area
Booking website · Concept designBoutique Hotel Website
Brand website · Concept designCatering & Events Website
Portfolio site · Concept designArchitecture & Design Studio
Studio product · Creative productionAnimation & Motion Experiments
- Figma
- Adobe Illustrator
- Brand guide (PDF)
- Vector (SVG/AI)
- Variable fonts
- WCAG contrast
Frequently asked questions
Can we order just a logo?
You can, but we don't recommend it: on its own a logo falls apart in first use because there's no colour and type system behind it. If budget is tight we suggest a core set of strategy, logo, colour and typography.
Can we keep our current logo?
Yes, it's a common request. We keep your logo and build the colour, typography, icon and application system around it, fixing it only technically where needed.
How long does a brand identity take?
A core set usually takes a few weeks; comprehensive work covering all print and digital applications takes a few months.
Do we own the source files?
Yes. Vector logo files, colour profiles and editable templates are handed to you once the project is paid for.
Have an idea or a project? Get in touch!
We're here. Tell us about your idea and we'll show you how to bring it to life — the first call and the quote are free.