Don't buy clicks. Buy customers.
Google Ads is the fastest way to reach people who are actively searching for what you offer, right at that moment. But a poorly built account spends the budget on irrelevant searches and clicks that can't be measured.
We start every campaign with conversion tracking: we don't spend a penny before we can measure real business results such as form submissions, calls and WhatsApp messages. We handle ad copy, landing pages and bidding together — and since we build websites too, we can improve conversion on the page side as well.
Mallow Studio sets up and manages Google Ads Search, Performance Max and YouTube campaigns; it never spends without conversion tracking, optimises ad copy and landing pages together and reports results monthly.
- Conversion tracking before budget
- Negative keyword discipline
- Ads and landing pages together
- Clear monthly reports
What we deliver
Account audit
Spend and conversion analysis of existing campaigns.
Conversion tracking
Measuring forms, calls, WhatsApp and purchases.
Campaign setup
Search, Performance Max and YouTube structure.
Ad copy
Headlines and descriptions that match search intent.
Landing pages
Fast pages that keep the ad's promise.
Optimisation
Weekly search-term cleanup and bid adjustments.
Tracking comes first
No conversions, no campaignBefore a campaign goes live we make form submissions, phone clicks and WhatsApp messages measurable on your site. That way we can see which keywords and ads actually bring customers.
- Google Analytics 4 and Google Ads conversions
- Measurement that respects cookie consent
- Separating call and form sources
A page that keeps the ad's promise
The landing page is part of the adSending someone who searched for "hand-coded corporate website" to your home page wastes budget. We connect every ad group to a fast page that makes the same promise and focuses on a single action.
- A dedicated landing page per ad group
- Fast mobile loading
- A/B tests for headlines and forms
Work in this area
Brand website · Concept designCatering & Events Website
E-commerce · Concept designFashion E-Commerce
Booking website · Concept designBoutique Hotel Website
- Google Ads
- Performance Max
- YouTube Ads
- Google Analytics 4
- Google Tag Manager
- Looker Studio
Frequently asked questions
How much budget should I set for Google Ads?
It depends on click costs in your industry and how many customers you want. During discovery we review keyword costs and recommend a test budget large enough to gather meaningful data, then scale what works based on the numbers.
Do we pay the ad budget to you?
No. Ad spend is charged directly to your own Google Ads account and card. We invoice our management fee separately, and the account and its data always remain yours.
When will I see results?
Search ads start bringing traffic the day they go live; it usually takes a few weeks for the campaign to optimise and costs to settle.
SEO or Google Ads?
They aren't alternatives. Google Ads delivers fast, controllable results; SEO builds a lasting channel that grows over time without paying per click. For most businesses the best approach is to start fast with ads and lower costs over time with SEO.
Have an idea or a project? Get in touch!
We're here. Tell us about your idea and we'll show you how to bring it to life — the first call and the quote are free.