Stop the scroll.
On social media nobody is searching for you — they're scrolling. Your ad has to grab attention in the first two seconds, reach the right person and carry whoever taps it to a page that just works.
We build audience strategy, creative and measurement together. We produce vertical video and image creative in our own studio, test different messages on small budgets and scale the winner.
Mallow Studio sets up and manages Instagram, Facebook, TikTok and LinkedIn campaigns, producing vertical video and image creative in-house, testing messages on small budgets and scaling based on conversion data.
- Platform-specific creative, especially vertical video
- Audience and message testing
- Meta Pixel / Conversions API measurement
- Support with organic content calendars
What we deliver
Audience strategy
Interest, lookalike and retargeting setups.
Creative production
Vertical video, carousel and image ads.
Campaign setup
Meta, TikTok and LinkedIn ad managers.
Measurement
Pixel, Conversions API and form integrations.
Testing plan
A/B tests for message, visual and audience.
Reporting
Cost and results by channel.
The first two seconds
Vertical, voiced and subtitledWe produce ad videos in vertical format, subtitled so they work without sound, with a cut that states the point in the very first second. The ad film we made for xPersonel is an example of this approach.
- 9:16 Reels / TikTok / Shorts format
- Voice-over and automatic subtitles
- Different opening variations of the same message
The right message for the right person
One ad doesn't fit everyoneEmployers see one message, employees another; first-time viewers see one message, returning visitors another. Retargeting and lookalike audiences focus the budget on the people most likely to buy.
- Retargeting by visits and engagement
- Job title and industry targeting on LinkedIn
- Frequency caps to prevent ad fatigue
Work in this area
Brand website · Concept designCatering & Events Website
E-commerce · Concept designFashion E-Commerce
Our own product · Mobile + SaaSxPersonel
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Meta Pixel
- Conversions API
- CapCut / ffmpeg
Frequently asked questions
Which social platform should I advertise on?
It depends on your audience. Instagram and TikTok usually work well for consumer products and services, LinkedIn for B2B services, and Meta's full network for broad reach. During discovery we work out where your target customers spend their time.
Do you create the ad images and videos?
Yes. We produce vertical ad videos, carousels and image ads in our own studio; if product photography is needed, we plan the shoot together.
Do you manage organic social media too?
Our focus is advertising, but we can help with an organic content calendar derived from ad creative and with posting automation.
How do you measure results?
We measure events such as forms, calls and purchases with Meta Pixel and the Conversions API. We report business metrics such as cost per result, not visibility metrics like likes and reach.
Have an idea or a project? Get in touch!
We're here. Tell us about your idea and we'll show you how to bring it to life — the first call and the quote are free.