Speed isn't a feature. It's the first impression.
Before visitors see your content, they feel how fast your site opens. A slow page hurts both users and Google's ranking signals — and part of your ad budget disappears with the people who give up waiting.
We audit your current site against Core Web Vitals, find the bottlenecks one by one and fix them. If it makes sense, we move the site to a lighter, hand-coded stack.
Mallow Studio measures and improves Core Web Vitals (LCP, INP, CLS), optimising images, fonts, third-party scripts and caching so pages load fast even on mobile.
- Field and lab measurements
- Image, font and video optimisation
- Third-party script cleanup
- Migration to a coded stack when needed
What we deliver
Performance audit
Page-by-page LCP, INP and CLS measurements with a prioritised report.
Image optimisation
WebP/AVIF conversion, correct sizing and lazy loading.
Fonts and CSS
Self-hosted fonts, critical CSS and removal of unused code.
Script diet
Cutting and deferring unnecessary plugins and tracking tags.
Caching and CDN
Correct cache headers, compression and CDN configuration.
Ongoing monitoring
Regular checks that the numbers don't regress after launch.
We measure first
Data, not guessesWe assess against Google's Core Web Vitals thresholds: the largest content should appear within 2.5 seconds (LCP), interactions should respond within 200 milliseconds (INP) and layout shift should stay below 0.1 (CLS).
- Separate mobile and desktop measurements
- Starting with your highest-traffic pages
- Before-and-after comparisons
Then we simplify
Every kilobyte has to earn its placeMost speed problems come from a few oversized images, too many font weights and dozens of scripts added over time. We tackle them in order and rewrite page templates when needed.
- Priority for the hero image, lazy loading for the rest
- Font subsetting and preload
- Posters for video and play-on-visible
Work in this area
Booking website · Concept designBoutique Hotel Website
Portfolio site · Concept designArchitecture & Design Studio
Corporate web · Concept designManufacturing & CNC Website
- Lighthouse
- PageSpeed Insights
- Chrome DevTools
- WebP / AVIF
- HTTP caching
- CDN
- Next.js
Frequently asked questions
What are Core Web Vitals?
They're the three metrics Google uses to measure page experience: LCP (largest content load time, good is under 2.5 s), INP (responsiveness to interactions, good is under 200 ms) and CLS (visual stability, good is under 0.1).
Can you speed up my current site, or do we need to rebuild?
In most cases the current site can be improved significantly. After the audit we present both options with their costs: optimising the current setup or moving to a lighter one.
Does speed affect SEO rankings?
Page experience is one of Google's ranking signals; it isn't decisive on its own but it makes a difference between similar pages. The bigger impact is on users: faster pages see lower bounce rates and higher conversions.
Does this work for WordPress sites too?
Yes. Plugin cleanup, image conversion, caching and theme fixes can make a clear difference on WordPress as well.
Have an idea or a project? Get in touch!
We're here. Tell us about your idea and we'll show you how to bring it to life — the first call and the quote are free.