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Identity kit · Manufacturing & Industry

In industry, identity is a shortcut to competence.

Technical buyers trust clarity, not decoration. The identity has to carry that clarity.

In industrial brands the buyer is usually an engineer or a purchaser, and the decision rests on tolerances, capacity and lead time. The identity's job is to make that information fast to read and the company look like a serious counterpart.

Colour palette

#12325BPrimary
#F26B21Accent
#EEF1F4Background
#0D1117Text

Typography

AaSpace GroteskHeadingsAaIBM Plex SansBody
Manufacturing & Industry

Identity components

01

Palette

Industrial navy with safety orange. The orange is reserved for warnings and emphasis, never for large surfaces.

02

Typography

A technical grotesque with tabular figures that align in tables, so catalogues and technical drawings share one family.

03

Photography

Real workshops rather than polished promo: swarf, light, machined surfaces. Product shots are framed so scale is obvious.

04

Application

Product catalogues, technical data sheets, trade-show stands and vehicle livery — the catalogue being the critical deliverable.

Where it's used · What we deliver
  • Logo and technical usage rules
  • Product catalogue template
  • Technical data sheet layout
  • Trade-show stand and vehicle livery
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