Palette
Industrial navy with safety orange. The orange is reserved for warnings and emphasis, never for large surfaces.
Technical buyers trust clarity, not decoration. The identity has to carry that clarity.
In industrial brands the buyer is usually an engineer or a purchaser, and the decision rests on tolerances, capacity and lead time. The identity's job is to make that information fast to read and the company look like a serious counterpart.
Industrial navy with safety orange. The orange is reserved for warnings and emphasis, never for large surfaces.
A technical grotesque with tabular figures that align in tables, so catalogues and technical drawings share one family.
Real workshops rather than polished promo: swarf, light, machined surfaces. Product shots are framed so scale is obvious.
Product catalogues, technical data sheets, trade-show stands and vehicle livery — the catalogue being the critical deliverable.
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